New ENVE Rims- ENVE Debuts Four New Carbon Wheels- M-Series- 50Fifty- 60Forty- 70Thirty- 90Ten- ENVE Stockist- ENVE Dealer- U.K- Demo

ENVE is pleased to announce the M Series, a game changing collection of mountain wheels featuring four rim models developed for specific rider profiles. These four models consider a rider’s propensity towards descending versus ascending and are named accordingly.

Each model in the M Series features a revolutionary design that results in a lighter, stiffer, stronger, and more predictable rim. Fundamental in the design of each new rim is a structure and shape that provides improved vertical compliance without sacrificing lateral stiffness. “As cliché as it may be to speak of vertical compliance and lateral stiffness, the advancements we have made with the M Series rim structures produce that very outcome. The performance benefits are significant in much the same way that dialing in the right tire pressure is,” stated ENVE VP of Research and Development Scott Nielson

ENVE 50FIFTY Wheels

ENVE 50FIFTY Wheels

ENVE 60FORTY Wheels

ENVE 60FORTY Wheels

ENVE 70Thirty Wheels

ENVE 70Thirty Wheels

ENVE 90TEN Wheels

ENVE 90TEN Wheels

ENVE M-Series Colour Options

ENVE M-Series Colour Options

Ride Tuned
Each model in the ENVE M Series is designed with a specific rider profile in mind. In the past we had classified riders into three general categories in a one size fits all XC, AM, and DH designation that worked well for some but left others wondering where they fit. The ENVE M Series features four completely new models that classify riders by the ride style that they most closely identify with. Each rim model is designated by a style ratio that represents a rider’s inclination towards descending vs. ascending. Tuning each rim to a specific application meant creating a rim that is fittingly light, stiff, and durable for its intended application. As such, each rim in our next generation M Series is lighter and stiffer than its comparable first generation predecessor. Developing laminates that cater to a specific ride application is only part of the story. Each rim is optimized to perform within a range of specific tire widths that are most prevalent for the intended application. By refining the interface between rim and tire we create more precise and predictable handling characteristics and thus a more efficient wheel system.

Impact Resistant Construction
A no compromise requirement of the M Series mountain rims was increased impact toughness. With a reputation built on durability we have worked tirelessly to up the ante in terms of rim durability and are proud to say that we have taken rim strength to the next level. The M Series features a proprietary rim shape and construction that mechanically improves durability and impact resistance across the board.

The Virtues of Vertical Compliance
The efficiencies gained by running appropriate tire pressures for a given trail condition are not insignificant. In much the same way a wheel becomes inefficient if the tire pressure doesn’t match the trail conditions, a rim that is too stiff or soft can cost precious efficiencies in rolling resistance. The new M Series features a unique rim construction that optimizes vertical compliance to match that of the tires and terrain of the intended application. By doing this, the pairing between rim and tire is optimized to foster increased traction and control through rough and variable terrain. Additionally, tuned vertical compliance produces lower rolling resistance and less rider fatigue as the wheel is working more efficiently as a system.

Beadless Tire Retention
The refinement of tubeless mountain tire technology paves the way for rim manufactures to design rims free from the handcuffs of sloppy and imprecise tire fitment. The key to a good tubeless system is a tire and rim that works harmoniously to create a seal at the tire bed of the rim. By eliminating the “hook” from the top of the rim sidewall, we are able to produce rims to more precise dimensions, allowing riders to run lower tire pressures without the risk of unpredictable air loss. Other benefits associated with our beadless rim design include greater pinch flat resistance and rim strength.

About ENVE CompositesLocated in Ogden, Utah, ENVE Composites is a manufacturer of handmade carbon fiber bicycle rims and components. ENVE is a company made up of passionate cyclists that have created a unique brand and complete product offering based on a riding lifestyle. ENVE employees have designed and innovated some of the world’s most respected products in the bicycle as well as other outdoor industries. ENVE designs and manufactures 100% of their rims in the US.

www.enve.com

Want to make the move to ENVE? Well give us a call on 01694 781515 for a price or for any further info.

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